WildAid's signature approach, the Active Conservation Awareness Program (ACAP), has conducted demand reduction campaigns in China, India, and other wildlife consumer nations to great acclaim. ACAP Asia-Pacific wildlife demand reduction campaigns, in partnership with sports, film and other celebrities, major media figures and media outlets (CCTV, Discovery Networks, etc.), are reaching over one billion people with the message "when the buying stops the killing can too."
Wildlife Alliance is carrying out the law enforcement and field protection programs formerly under the banner of WildAid.