Partners

World Wildlife Fund

www.worldwildlife.org

WWF is one of the world's largest independent conservation organizations, with close to 5 million supporters and a network active in more than 100 countries on five continents.

WWF's mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity
  • ensuring that the use of renewable resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

Through its global network and especially the work of TRAFFIC - the wildlife trade monitoring network which is a joint programme of WWF and IUCN-The World Conservation Union, WWF works to stop illegal and unsustainable wildlife trade.

This includes supporting enforcement of CITES, the international convention that regulates international trade in wildlife; promoting new laws; helping with anti-poaching activities and public education.

Above all, the aim is the conservation of species subject to international trade -- reducing over-exploitation and encouraging sustainability and legality in wildlife trade -- by informing all those involved, including the general public, about the environmental harm that illegal and unsustainable wildlife trade can cause, and by providing guidance and support to counteract it.

Tens of thousands of different animal and plant species are harvested from the wild for trade. WWF focuses on priority species, for which illegal and unsustainable trade pose a serious threat to their continued survival, as well as on national, regional, and international laws and agreements to control wildlife trade.

Other partners range from other conservation organizations to local communities and governments.

Links:
www.panda.org/about_wwf/what_we_do/species/problems/illegal_trade/index.cfm
www.panda.org/species